This week end I was reading my favorite newspaper and came upon an article about a certain wine producer in California that, due to the insane domestic demand for Pinot Noir, had decided to supplement his sourcing of Pinot from France and Italy. The multiple and consecutive blends have somewhat different origins and probably different flavor profile. I find this practice very disturbing and potentially damaging to our industry mainly because the winery is not disclosing fully (ie clearly on the package) that the blend is changing during the year due to different sourcing hitting the bottling line at different time. Talking about taking wines down the commoditization path…
