Riesling finishing the year well
December 26, 2009
I was looking at the lastest Nielsen data and there was plenty of good news for Riesling lovers (and for our winery) in this report. First, overall white wines have been growing faster than reds over the past 13 weeks and 52 weeks (3.7% vs 2.4% and 4.0% vs 3.5% respectively) – good to see some love for the whites. Second, domestic wines are making a huge comeback (is this price driven due to a not so favorable exchange rate? is it a “buying domestic” trend that is often seen during recessions?); 4.9% growth for domestic wines (52 weeks) ve 0.1% growth for imports. Finally, among major varietal, Riesling is still the fastest growing varietal (+9.5% 13 weeks and +8.5% 52 weeks) ahead of Pinot Noir and Sauvignon Blanc. Now Riesling sales are about a third of Pinot gris/pinot grigio!
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