The data monster is coming out of its cave again after chewing on a great report released by Gallup looking at alcohol consumption in the USA (full article here). Plenty of fun data in this report highlighted below:

• 67% of american drink alcohol, 33% do not. The archetype of the non drinker is over 55, has less than a high school degree, makes less than $20K/yr, attend church weekly and is Protestant – can’t wait to meet you Mr non-drinker. The classic alcohol indulger is young, college educated, seldomly go to church, make more than $75/yr and is agnostic – you sound a bit better Mr indulger but you sound too much like Gordon Gekko.
• Beer is still the #1 preferred alcoholic drink in the USA (wine is #2, spirits #3). The archetype beer drinker is male, under 34 from the midwest while the archetype wine drinker is female, 50 and older, from the East coast (guess who I am hanging out with? hint: I am more comfortable at the Opera than at a Rodeo). Women from the south also ranks the highest for spirit consumption – go southern girls!

This entry was posted on Tuesday, August 3rd, 2010 at 1:47 pm and is filed under Wine industry data monster. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.