Nielsen domination index

I am offically obcessed with the idea that Riesling can be a larger category than Syrah – that is only the first step to the global Riesling domination that we have plans for (hehehe). Looks like we have a shot at seeing Riesling passing Syrah before the end of the year and become the #8 varietal in the country. Right now the index shows the following rank among varietals (52 weeks ending 2/6/10):

- #1: Chardo: 25% MS (marketshare) growing at +2.5% – Yep, still a lot of growth at that size..

- #2: CabSauv: 16% MS +4.8% – American love story with CabSauv. Can we grow Gamay that fast? Surely is not foreign to the Malbec Growth (Malbec is not part of the topd ten and is about half the size of Riesling right now)

- #3: Merlot: 12% MS -1.9% – Keep losing steam. might never recover…

- #4: Pinot Grigio/Gris: 9% MS +3.7% – Wake up folks, this is not that great of a wine

- #5: Pinot Noir: 6% MS +7.3% – Amazing to see PN in #5 now…

- #6: White Zin: 6% MS +0.5% – Do me a favor, drink Riesling instead of this White Zin thing

- #7: Sauv Blanc: 5% MS +7.7% – This is the white we need to follow on the way up

- #8: Syrah: 4% MS -7.5% – Ouch, this varietal is just going back in the dog house

- #9: Riesling: 3% MS + 8.9% – #1 growth in the top ten. ‘nuf said

#10: Zinfandel: 3% MS +3.7% – Yes, Riesling is bigger than Zinfandel

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