When it comes to sustainability, we prefer to "walk the walk" without "talking the talking." We view implementing sustainable practices as our moral obligation — it's part of who we are as people — not some empty marketing ploy. Too many companies promote sustainable practices, but do little more than use "recycled" paper in their copy machines.
Although you won't find us chest-beating over our sustainable practices, we are conscious everyday to make responsible decisions that will positively impact our planet. At Pacific Rim, we often ask ourselves to make difficult decisions — but we have found that no complex problem has simple solutions. Our sustainability quest includes several pillars: reduce our energy footprint (without the use of carbon exchanges), become waste-neutral, increase the recyclability of our packaging and collateral materials, and — in an effort to make healthy wines — grow grapes without any chemicals.